Swizzels has been delighting generations with fun and innovative sweets since 1928. Best known for its Love Hearts, Drumstick, Refreshers, and Parma Violets inventions, Swizzels produce a great tasting selection of sweets in a variety of different colours, flavours and textures that fulfil everyone's sweet tooth. The brand continues to innovate and experiment with new products and those already within its portfolio and its latest creation, Squashies, has taken the top spot as the UK’s favourite Swizzels sweet.