Schwarzkopf brings you over 120 years of innovation in haircare. The brand, which is most famous for its LIVE, Colour Expert and got2b lines, stands for quality, trust, and reliability. From developing the first liquid shampoo to becoming a globally recognised salon colour, Schwarzkopf is trusted by professionals and consumers worldwide. Thanks to high consumer confidence, Schwarzkopf has become one of the most successful hair care brands internationally.