Maybelline make no-hassle, high-performance makeup. The brand is best known for its iconic 'Fit Me' Foundation, Colossal Mascara, Superstay Matte Lipstick and Eraser Eye Concealer. Makeup lovers adore Maybelline because of its accessible and wide product range that appeals to both young consumers and working mums. It's no surprise that Maybelline New York is the number one global cosmetics brand, combining technologically advanced formulas with on-trend expertise to create affordable cosmetics with a cool, urban edge.