MGA Entertainment launched LOL Surprise! Dolls in late 2016 and few names are hotter in the world of dolls right now than LOL Surprise. The colourful and glitzy, big-headed, millennial-inspired fashion dolls now appear on hand wash, mouth wash, toothbrushes, toothpaste and plasters. These lines are sure to be snapped up by parents whose children love LOL Surprise! to make the mundane more fun.