Kleenex is an American brand of paper-based products that is owned by personal care company Kimberly-Clark. Launched in 1924, Kleenex has been at the forefront of family hygiene for almost 100 years and is synonymous with facial tissues. Kleenex is a household name, in fact some people use the brand name "Kleenex" interchangeably for tissues, and is now sold in more than 170 countries worldwide.