With 70 years as a wellness pioneer, Aveeno has become a household name for quality skincare products. Believing nature holds the secret to human health, two American brothers, Sidney and Albert Musher began studying the benefits of oats in 1945. Now, Aveeno uses nature's ingredients to nourish the body from head to toe. The range covers body, face and hair care needs as well as more delicate formulas for babies and children.